The concept, simple. The impact? Global. An app created to help better, and in many cases save, the lives of those experiencing an emergency and needing immediate help. MALI was humbled to have been approached to help hone the app UI, website and marketing efforts of award-winning personal safety network app Guardian Circle.
Guardian Circle acts as a global de-centralized emergency response network that allows friends and families to communicate in real time to protect you. Clean, legible screenflows and a traffic-light approach to emergency levels ensures that users can quickly and easily alert guardians of a problem.
In addition to app and print collateral marketing the app, we also worked collaborated to create GuardianCircle.com. This website provides an airy, human canvas that allows the gravity of the Guardian Circle app to remain front and center, as well as the brand’s unique beginnings and promise for the future of personal safety.